After reading Sarah Boxer’s essay about Blogs in the New York Review of Books, I have decided that to make this blog really popular, because popularity is what blogging is apparently all about,:

For many bloggers infamy is better than no kind of famy at all. In his book The Future of Reputation, Daniel Solove quotes Jessica Cutler of the Washingtonienne blog: “Some people with blogs are never going to get famous, and they’ve been doing it for, like, over a year. I feel bad for them…. Everyone should have a blog. It’s the most democratic thing ever.” To go unnoticed in this democracy is to not exist.

To become really popular I am going to either have to become a snarky, sometimes vicious jerk who says inflammatory things about politics, or I will have to talk about sex. A lot. That okay with you? No? Me either.

There are apparently loads of books these days about blogging, what it is, what it means, who does it. Boxer is even the author of a book on blogging. Her article focuses mainly on political blogs and the kinds of blogs that make the news, which aren’t book blogs in case you are wondering. She is not a blog naysayer. And in her essay she ponders

Are they [blogs] a new literary genre? Do they have their own conceits, forms, and rules? Do they have an essence?

Boxer notes that blogs tend to be “reactive, punchy, conversational, knowing, and free-associative” and infused with “linkiness.” The links are an important part of blogging and blog history. The first blogs acted as information filters for the internet, using links to point people to the good stuff.

I wanted to give Boxer a hug when she talks about how lots of people, especially in the professional media, think blog writing is easy. She quotes Geoffrey Nunberg, a linguist at Standford who sometimes contributes posts to Language Log, as saying (in 2004) “I don’t quite have the hang of the form.” Boxer says that those in the media who think blogging is easy and are forced by their companies to contribute to a blog are stumped as well. They write like they do for traditional media and end up sounding like the journalists they are, not bloggers.

Boxer suggests blogging at its freest is like “going to a masked ball.” You can try on different masks and not worry about anyone knowing who you are. An interesting idea. However I know some bloggers have noted, and I may have mentioned it once too, that they feel like their blogging self is truer to their real self than the person they are in everyday public life. So while blogging might be like a masked ball for some, to a number of bloggers, and to me as well, it’s as though the mask has taken off.

The essay concludes by summing up blog writing thus:

Blog writing is id writing-grandiose, dreamy, private, free-associative, infantile, sexy, petty, dirty. Whether bloggers tell the truth or really are who they claim to be is another matter, but WTF. They are what they write. And you can’t fake that. ;-)

Boxer’s essay is a rather refreshing change about blogging that so often shows up in the traditional media. No rants against amateurs or anything, just a light but thoughtful look at a genre that is here to stay.

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