Next year there will be a new e-reader in town to give a little competition to Sony and Kindle. A company called Plastic Logic in the UK will be offering a touch-screen e-reader. The reader is the size of a regular sheet of paper, very thin, and weighs less than a pound. You turn the page by swiping your finger across the screen.

From the sound of it, Plastic Logic is targeting traveling business people by touting the e-reader’s document annotation features. But as I read the article I wondered why any person with lots of documents to read and annotate wouldn’t just use their laptop or a netbook?

A person quoted in the article says that e-reader companies are still trying to figure out the best interface. That made me wonder if the e-reader companies are talking to readers at all. Because to me it seems that designing a reader for business documents and designing a reader for actually reading books calls for two different sets of criteria. And as far as the best interface goes, if you ask people who read books what would tempt them to use an e-reader, how they would want to interact with it, how they would want to use it, what they would want it to look like, they’ll tell you.

It will be interesting to see how Plastic Logic’s touch-screen e-reader does when it hits the market. If nothing else it will keep Sony and Kindle from getting complaisant.