The eBook market is heating up. Barnes and Noble opened its own eBook store today. You can download the eBook reader app for free to your Windows or Mac desktop, your iPhone or Blackberry. And as an introduction, they are offering two free B&N Classics with the eReader app. They claim to have 700,000 eBooks, but the majority of those are public domain offered in partnership with Google Books.

Ars Technica offers a review of the B&N reader and thoughts on where the company will be going and should be going with the whole eBook venture in the not so distant future. Apparently B&N will be offering a dedicated eBook reader of their own sometime next year.

I think it is great that B&N has jumped into the fray even though I can’t read any of their books on my Kindle. Technically I could read B&N eBooks on my Mac but I already do so much reading for school on my computer I have no desire to add to it. On the whole, B&N has some catching up to do, but competition in the eBook market is a good thing for everyone.