Blink is the astounding story of how we make decisions – fast ones, slow ones, and never-before contemplated choices that can change our lives. Malcolm Gladwell takes us on a journey through the psychology of decision making, introducing us to renowned experts and original research as he probes one of humanity’s most complex faculties: intuition.
For who is this book for ?
This book is for anyone who wants to understand how and why they make the decisions that they do.
Pros :
- It makes you question how you make decisions
- It’s filled with interesting stories and examples
- It provides scientific evidence for why some people are better decision makers than others
Cons :
- It is too dense
- It doesn’t present any new information
- The author has a condescending tone
Learn more about the author
Malcolm Gladwell is a staff writer at The New Yorker magazine and the author of The Tipping Point, Blink, and Outliers.
Reader Reviews
“Malcolm Gladwell is one of my favorite authors. In Blink, he discusses the implications of quick and intuitive decision making.”
“an amazing look at the psychology of decision making”
“Intriguing, insightful and highly readable… one hell of a journey into the subconscious.”
“The Blink subtitle is The Power of Thinking Without Thinking and that’s a good description. Malcolm Gladwell takes us on a journey into how we make decisions – fast ones, slow ones, and never-before contemplated choices – with intuition being one of the most complex faculties humanity has. This book is well written, researched and full or great examples making it an enjoyable read.”
