In Blink, Malcolm Gladwell argues that the human brain can make snap judgments based on very limited information. These judgments are often more accurate than reasoned decisions made after careful deliberation. Gladwell provides numerous examples from a variety of fields to support his argument.
For who is this book for ?
Blink is for anyone who wants to better understand the way they think and make decisions. Gladwell’s accessible writing style makes his findings easy to digest, even for those with no background in psychology or neuroscience.
- It shows how the brain can make accurate judgments quickly
- It is interesting to learn about different cases where Blink has been successful
- Gladwell writes in an engaging and accessible way
- It is often difficult to distinguish between a snap judgment and a superstition.
- People may act on their snap judgments without considering the consequences.
- Sometimes people make poor decisions based on limited information
Learn more about the author
Malcolm Gladwell is a journalist and author. He has written for The New Yorker since 1996, where he has been a staff writer. Prior to that, he worked at the Washington Post. Gladwell was born in England and grew up in Ontario. He graduated from University of Toronto with a degree in history.
“Malcolm Gladwell is one of the most brilliant thinkers and writers on the scene today.”
“Blink is an extraordinary book about the first two seconds of looking at something. Malcolm Gladwell shows us that what we see and how we think about it in those first few moments can radically change our opinion of it – for better or worse.”
“A fantastic book that will make you think twice about the way you process information.”
“Gladwell offers a wealth of fascinating stories and examples intended to demonstrate the power of rapid cognition. . .”