In Blink, Malcolm Gladwell takes us on a fascinating journey into the world of “thin-slicing” – the ability of our unconscious to find patterns in situations and behaviour based on very narrow slices of experience. Gladwell brilliantly shows how thin-slicing is at work when we make first impressions of people or products, or gamble on stocks. He also reveals surprising truths about what makes up genius and greatness. Thin slicing is not a new discovery, but Gladwell’s fresh look at why it works will change the way you think about decision making forever.
For who is this book for ?
Blink is for anyone who wants to better understand how the unconscious mind works and how it affects their daily life. Gladwell’s accessible writing style makes complex topics easy to grasp, and his examples are both entertaining and thought-provoking.
- The book is easy to read and filled with interesting examples
- It offers an insightful new perspective on the way we make decisions
- Gladwell provides a lot of food for thought
- The book is a bit dense and may be difficult to read for some people.
- It can be somewhat repetitive at times.
- Some of the conclusions Gladwell draws may be open to interpretation.
Learn more about the author
Malcolm Gladwell is a journalist and author, most famous for his book The Tipping Point. He has been a staff writer at the New Yorker since 1996.
“This was one of the most fascinating, eye-opening books I have ever read. It has definitely changed the way I look at things.”
“I never knew what Malcolm Gladwell was capable of until I read Blink. It is a masterpiece in behavioural psychology and one that should be read by anyone looking to improve their judgement or understanding.”
“This is an excellent book. Gladwell has a deft way of making complex scientific theories readable and entertaining.”
“Gladwell is one of my favorite authors and Blink didn’t let me down. I read it in 2 days because I could not put it down! The examples were easy to follow and the stories he tells are interesting and engaging. This book made me rethink how I make decisions, something that everyone can benefit from.”