Brand Warfare is a business book that teaches readers how to build a strong brand. The author, David D’Alessandro, is the former CEO of John Hancock Financial Services and knows a thing or two about branding. In this book, he outlines 10 rules for creating a successful brand strategy. Whether you’re an entrepreneur just starting out or an executive at a large corporation, Brand Warfare provides valuable insight into what it takes to create and maintain a powerful brand.
For who is this book for ?
This book is for entrepreneurs and executives who are looking to create or strengthen a brand. It provides valuable insight into what it takes to build a successful brand strategy.
- The author has a wealth of experience in the branding industry.
- The book is filled with helpful tips and strategies for creating a successful brand.
- It’s easy to read and can be applied to businesses of all sizes.
- It may be a little too dense for the average reader.
- It’s not particularly new or innovative information.
- The examples might be dated for some readers.”
Learn more about the author
David D’Alessandro is the former CEO of John Hancock Financial Services. He has more than 35 years of experience in the branding and marketing industries, and his work has been featured in publications such as The Wall Street Journal, The New York Times, and Forbes.
“This is an excellent book that every business owner should read. David D’Alessandro provides clear and concise guidelines for creating a successful brand strategy. If you’re looking to take your business to the next level, this is a must-read.”
“David D’Alessandro is one of America’s great business minds and this book proves it. Brand Warfare contains clear, concise advice that every entrepreneur needs to create a successful brand.”
“If you are looking to build a successful brand, then this is the book for you. David D’Alessandro provides an in-depth look at what it takes to create and maintain a winning brand strategy.”
“Brand Warfare is one of the most insightful business books I’ve ever read. David D’Alessandro offers clear, actionable advice on how to create a successful brand strategy – something that’s essential for any entrepreneur or executive. If you’re looking to build a killer brand, this book is a must-read.”