Donald Miller, author of “Building a StoryBrand,” believes that businesses need to create a message for customers in order for them to listen. Too often companies try to be everything to everyone and as a result their messaging is confused and watered down. AccordingToMiller, successful businesses find one core idea or story and stick with it. They then use this story Throughout all of their marketing materials so that It Is clear what they stand for. This book provides lots of examples on how ToClarify your business’s message In amannerthat customers will understand.
For who is this book for ?
This book is for business owners and marketers who want to create a clear, concise message for their customers. It provides lots of examples on how to do this effectively.
Pros :
- Miller provides clear examples that illustrate his points.
- The book is easy to read and understand.
- It provides a useful framework for developing a strong marketing message.
Cons :
- It is a little dense and may be difficult for those who are not familiar with marketing terms
- May be too simple or basic for some readers
- Some of the examples Miller uses are from very large, well-known companies
Learn more about the author
Donald Miller is the author of “Building a StoryBrand.” He is a communications expert who believes that businesses need to create a message for customers in order for them to listen. Too often companies try to be everything to everyone and as a result their messaging is confused and watered down. AccordingToMiller, successful businesses find one core idea or story and stick with it. They then use this story Throughout all of their marketing materials so that It Is clear what they stand for. This book provides lots of examples on how ToClarify your business’s message In amannerthat customers will understand.
Reader Reviews
“If you are looking for a way to better articulate your company’s message, then this is the book for you. Miller does an excellent job of illustrating how businesses can create a storybrand that will resonate with customers.”
“Building a StoryBrand”
“If you are looking to build a successful business, then you need to read this book. Donald Miller provides clear and concise steps on how to create a storybrand that will resonate with your customers.”
“Donald Miller’s “
