What makes a good strategy and what makes a bad one? Richard Rumelt, one of the world’s foremost experts on business strategy, answers these questions in his essential guide to success. In “Good Strategy/Bad Strategy”, Rumelt provides readers with a comprehensive look at how to develop and implement winning strategies by drawing on real-world examples from some of history’s greatest strategists – including IBM, General Electric, WalMart Stores Inc., Toyota Motor Corporation and more.
For who is this book for ?
This book is for business professionals, entrepreneurs and students who want to learn how to create successful strategies that achieve tangible results.
- This book is a comprehensive guide to business strategy,
- It features real-world examples from some of history’s greatest strategizers, and
- Provides readers with practical steps they can take to develop their own successful strategies.
- It is dense and academic
- It can be a bit dry at times
- You may not agree with everything the author has to say
Learn more about the author
Richard Rumelt is the Donnell Professor of Business at the University of California, Los Angeles. He has written extensively on business strategy and its implementation, including his bestselling book “Good Strategy/Bad Strategy: The Difference and Why It Matters”.
“Essential reading for anyone charged with creating and implementing strategy.”
“This is a gem of a book. The writing is clear, concise and informative; the examples are insightful and well chosen.”
“If you want to be a successful business person, this is the book for you!”
“One of the most insightful and actionable business books I’ve ever read. If you want to learn how to create successful strategies for your organization – or just become a more effective strategic thinker yourself – this is required reading.”