In “Good to Great,” Collins and his team of researchers studied the history of all public companies in America over a period of forty years to find out what separates the good businesses from the great ones. They identified eleven factors that contributed to turning a good company into a great one, and they offer guidance on how to apply these principles in your own business.
For who is this book for ?
This book is for managers and business owners who are looking to make their company great. It provides step-by-step instructions on how to identify the qualities that set successful businesses apart from the rest, and shows you how to apply these principles in your own organization.
Pros :
- Collins provides a framework for assessing and improving a business
- He uses extensive research to support his findings
- The book is easy to read and filled with case studies
Cons :
- The eleven factors are not easily applied
- The book can be repetitive in its explanations
- It is dense reading and may be difficult to follow for the average reader
Learn more about the author
Jim Collins is a management consultant, author, and lecturer who has been featured in Time, Forbes, Fortune and other publications. He is the founder of the popular business website MorningStar Direct.
Reader Reviews
“This is not a book about financial success. This is a book about turning an average company into a great one.”
“Good to Great”
“Good to Great should be on the nightstand of every entrepreneur, CEO, and business leader.”
“If you are looking for a comprehensive guide on how to make your business great, then look no further than Jim Collins’ “