In “Influence, New and Expanded,” author Robert B. Cialdini explores the psychology of persuasion and shows how to apply its principles ethically and effectively. With his signature clear writing style, Cialdini draws on case studies from business, politics, advertising, and everyday life to illustrate how successful influence is accomplished. He offers readers a number of ways to resist undue influence as well as guidelines for effective ethical persuasion. An essential read for anyone interested in understanding human behavior or getting ahead in today’s competitive world, “Influence, New and Expanded” is a classic book on the subject.
For who is this book for ?
This book is for people who want to understand human behavior and how persuasion works. It offers case studies from different aspects of life, illustrating the principles of successful influence. Readers will learn how to resist undue influence as well as guidelines for effective ethical persuasion.
- The book is filled with case studies from a variety of different situations, which makes it interesting and easy to read.
- It offers readers a number of ways to resist undue influence as well as guidelines for effective ethical persuasion.
- Cialdini’s clear writing style makes the concepts easy to understand.
- It may be hard to resist the information in this book if you want to be successful
- The author’s clear writing style could make the book boring for some readers
- Some of the case studies from business, politics, advertising, and everyday life may not be relevant
Learn more about the author
Robert B. Cialdini, Ph.D., is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and one of the most cited scholars in his field today. He has published more than two dozen books on influence, including “Pre-Suasion,” which will be released in September 2016.
“Cialdini’s book provides an interesting perspective on the psychology of persuasion. The case studies are both entertaining and informative, and I found myself applying many of his principles to my own life.”
“A masterpiece of social psychology. . . anyone with an interest in human behavior should read it.”
“Cialdini’s book is a classic for a reason. It lucidly explains the psychology of influence in everyday life and how to apply its principles ethically and effectively.”