This book is all about how to create and design technology products that customers love. The author, Marty Cagan, has a lot of experience in the tech world, so he knows what he’s talking about. He provides readers with step-by-step instructions on how to think like a customer and come up with ideas that they will want to use. This book is perfect for anyone who wants to start or further their career in the tech industry.
For who is this book for ?
This book is for anyone who wants to start or further their career in the tech industry. It’s packed with information and helpful tips on how to create products that customers will love.
Pros :
- The author has a lot of experience in the tech world, so he knows what he’s talking about.
- The book provides readers with step-by-step instructions on how to think like a customer and come up with ideas that they will want to use.
- This book is perfect for anyone who wants to start or further their career in the tech industry.
Cons :
- The book may be a little too technical for some people.
- It can be challenging to put the advice in the book into practice.
- Some of the concepts are quite complex.
Learn more about the author
Marty Cagan is a Silicon Valley veteran, having spent over 25 years working at top tech companies such as Netscape, Apple, and HP. He is the author of two previous books on product development: Inspired andInside the tornado. Marty has also been a contributing writer to both BusinessWeek and Wired magazines.
Reader Reviews
“If you are in any way shape or form involved in creating digital products – from inception through to launch and post-launch analysis – then this book is a must read.”
“Inspired is one of those rare books that not only teaches you about a complex subject, but does so in a way that is both enjoyable and easy to read. If you’re looking for creative tips on how to design tech products customers will love, then look no further – this book has it all.”
“I was really inspired by this book and it has helped me to better understand my customers and their needs.”
“Inspired has been an amazing help in my product development career. It taught me how to think like a customer and come up with ideas they will love. If you’re looking for a book on product development, this is the one.”