Pre-Suasion is a guide to getting people’s attention and shaping their behavior, whether you’re in a boardroom or on the campaign trail. Robert B. Cialdini draws on psychological principles of influence to show how best to maneuver situations so that your desired outcome is more likely to happen. He discusses the infamous Weapons of Influence and provides detailed examples of how they can be put into action for real-world effect.
For who is this book for ?
This book is for anyone who would like to learn how to get people’s attention and shape their behavior. It covers a variety of psychological principles that can be used in a range of scenarios, both personal and professional.
- Cialdini provides clear examples and explanations of how the weapons of influence can be used in a practical way.
- The book is written in an easy to understand style, making it accessible to a wide audience.
- Pre-Suasion is an essential read for anyone interested in psychology or marketing/communications.
- It may be difficult to apply the information in a practical setting.
- The author’s examples are often from his personal experiences, which might not be relatable for all readers.
- It could be easy to become manipulative if one isn’t careful about how they use the knowledge presented in this book.
Learn more about the author
Robert B. Cialdini, Ph.D., is the author of Influence: Science and Practice, which has been translated into 26 languages and is a McGraw-Hill bestseller. He spent his childhood in Italy and Quote “All human behavior is based on the attempt to satisfactorily solve six fundamental problems: -.
“Insightful and illuminating, Pre-Suasion is a powerful tool for anyone looking to understand and harness the hidden forces that drive human behavior.”
“Pre-Suasion is one of the most useful, eye-opening books I’ve read in a long time. It’s not just about persuasion – it’s about understanding how people make decisions and then getting them to see things your way. If you want to be more effective with other people or improve any aspect of your life, this book is essential reading.”
“An amazing book that will change how you look at the world and the people in it. After reading this, I felt like I had a superpower.”