The book is set in the world of Uber, a transportation company that has disrupted the taxi industry. It tells the story of how Travis Kalanick, Uber’s CEO, built the company and sparred with rivals such as Lyft. The book also looks at how Uber has changed cities around the world and its impact on employment.
For who is this book for ?
This book is for readers who are interested in money and finance. It tells the story of Uber, a transportation company that has disrupted the taxi industry.
Pros :
- The author, Mike Isaac, is a technology reporter for The New York Times.
- The book provides in-depth insights into the competitive environment within which Uber operates.
- It covers Uber’s history and how it has evolved over time.
Cons :
- The author biased towards Kalanick and Uber
- Not enough technical details about the business or how it works
- Lacks analysis of controversies surrounding Uber
Learn more about the author
Mike Isaac is a technology reporter for The New York Times. He has covered companies such as Facebook, Google and Apple and has written about the business of Silicon Valley for over five years.
Reader Reviews
“This is the book that Silicon Valley has been waiting for – an inside account of Uber’s meteoric rise from scrappy startup to global powerhouse. Mike Isaac does a superb job of recounting Travis Kalanick’s audacious vision and his ruthless drive to dominate the transportation market. The story is brimming with tales of rivalry and betrayal, but it also provides insights into how ride-sharing services are revolutionizing urban life.”
“Super Pumped is a riveting, behind-the-scenes account of the meteoric rise of Uber. With billions in value at stake, Mike Isaac exposes the machinations and rivalries that have made Uber one of the most controversial companies on Earth.”
“This book tells the story of how Kalanick and a small team of renegades built Uber into a transportation colossus, spurring rivals to up their game while also igniting nationwide protests over labor standards and driver fees. Along the way, Isaac reveals fascinating insights about company culture.”
“This is the definitive book on Uber. It tells the story of how Travis Kalanick built the company and sparred with rivals such as Lyft. The book also looks at how Uber has changed cities around the world and its impact on employment.”
