The Fourth Turning is a book by William Strauss and Neil Howe that popularized the concept of generational theory in American social history. The book posits that there are four cycles or turnings in every 80-year lifespan of an American generation, each with its own defining characteristics: • Discovery (ages 0-20) • Awakening (ages 21-41) • Unraveling (ages 42-62) • Crisis (AGES 63+) Strauss and Howe argue that the current generation in America, the Millennials (born 1982-.
For who is this book for ?
This book is for Millennials, people who were born between 1982 and 2000. It covers the history of American generations and their defining characteristics.
- The book is well-researched and provides a detailed look at generational theory.
- Strauss and Howe make a strong case for their theory, using historical examples to support their argument.
- The book offers insights into the behavior of generations that can help readers understand why people of different ages act the way they do.
- The Fourth Turning is a book by William Strauss and Neil Howe that popularized the concept of generational theory in American social history.
- The book posits that there are four cycles or turnings in every 80-year lifespan of an American generation, each with its own defining characteristics: Discovery (ages 0-20) Awakening (ages 21-41) Unraveling (ages 42-62) Crisis (AGES 63+)
Learn more about the author
William Strauss is an American social historian and author. He has written extensively on the topics of generational theory, U.S. history, public policy, and parenting. Neil Howe is an American economist and author who specializes in demographic studies of generations and their collective influence on society.
“The Fourth Turning is a great book. It has very interesting insights about American history and the different generational archetypes over time. I would definitely recommend it to anyone interested in sociology or psychology.”
“This is one of the most insightful books I have ever read. It has made me look at history, my life and the world around me in a completely different way.”
“Strauss and Howe’s observations seem strikingly accurate to me. This is a must-read book for people of all ages.”
“the millennials are the most entrepreneurial, connected and tolerant generation yet. They have a global perspective and are tech-savvy.”