This seminal book on Influence by Robert B. Cialdini has been updated and expanded to include new case studies, fresh research, and a whole new chapter on the art of persuasion. The Psychology of Persuasion is now more relevant than ever, with insights that can be applied in business and personal interactions alike.
For who is this book for ?
This book is for business professionals and individuals who want to learn more about the psychology of persuasion. It provides case studies, research, and insights that can be applied in a variety of settings.
- This book is a seminal work on influence, and includes case studies and research that is relevant today.
- The insights in this book can be applied to business and personal interactions alike, making it useful for a wide audience.
- This book has been updated and expanded, so readers will get the most current information available on influence theory.
- The book can be dense at times and might require a second read to really absorb all of the information
- Some readers may find that the examples Cialdini uses are dated
- It’s possible that certain techniques discussed in the book could be used for less than honorable purposes
Learn more about the author
Robert B. Cialdini is an Influence Expert and author of the New York Times bestseller, “Influence: The Psychology of Persuasion.” Cialdini has spent his entire career researching compliance, influence and persuasion. He received his Ph.D from Arizona State University in 1972 and since then he has been a visiting professor at INSEAD (France), the Kellogg School of Management at Northwestern University (US) and the Graduate School of Business Administration at UCSB (US).
“This book awakened me to the pervasive and subtle ways that people try to influence me everyday. It’s a must-read for anyone interested in human behavior.”
“Influence is an excellent book. The information is well organized and easy to read. I’d recommend it for anyone interested in improving their ability to persuasion.”
“Cialdini’s insights, into both why people are persuaded and how to use that knowledge for persuasion of one’s own, are ground-breaking…Influence should be on the shelf of anyone interested in human behavior.”
“I read this book a couple of years ago and it’s still one of the most influential books I’ve ever read.”